Apple’s Approval Process Needs Drastic Change

Brit’s recent post about Apple rejecting Big 5 is just the latest example of Apple’s poor QC and approval process.

The process is so poorly implemented (and understood) that it’s led to a lot of developers completely giving up on putting together useful apps. We have had several ideas for apps that fill a need in the market and we’re still waiting on our dev key (3 weeks now). And once we get the key and kick out one of our apps to their approval process we may be greeted with a generic “your app is not useful to the broad audience” email…. without any justification as to why.

This is ridiculous.

A developer puts in a bunch of hours developing an app and Apple just says “no thanks”… Apple really needs to do something about the process. I understand the need to make sure that the apps Apple approves are useful and secure but several apps have been approved that are complete crap.

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